The average person sees millions of TV commercials in a lifetime. Many start absorbing media advertising very young, so it comes as no surprise that this exposure can lay the groundwork for becoming a novice producer who can soon be making web video.
Your mind is already trained to create video advertising. The foundation has been laid. We will now build on what you already know. Move forward in your understanding of making web video, and you will gain the ability to create effective web video advertising.
The idea is making web video that helps you sell a product, service, business, or even yourself, web video ads of all types - subtle selling or a hard sell, and this selling has its roots in the realm of TV commercials, our focus here is making internet video content that successfully sells whatever you offer.
One key part of the path toward making web video is to be aware of the production, the actual shooting process. This knowledge of making web video begins with these concepts below:
o Use a good tripod. You will find shooting from a tripod much easier than holding the camera. If you don not have any experience with a video camera if you shoot from the shoulder you will get more movement in your video than you may want. The MTV-style of moving cameras only really works with entertainment. When you are trying to communicate or sell, too much extraneous (for effect only) movement can be distracting.
o Get clean sound. If you are using some of the lower cost video camera options, stay close to anyone who is talking. While making web video, built in mics have gotten much better, you must be close if someone is talking on-camera.
o Use a plug-in microphone. Do this if you are using a higher-end camera that allows an external mic to be attached. Choose the most appropriate microphone for the job - a hand held, clip-on or shotgun mic. Monitor your sound with earphones when recording the audio and making web video.
o Lighting is critical when People and places live and die on-camera depending on lighting. Dark & murky or bright & washed-out are bad. Well-balance lighting is good. Flattering light is great. Supplement light if needed. Keep the light source behind your camera, facing the subject you are shooting. This helps in making web video look as good as possible.
Showing people on camera? Diffusing light is a great thing to do, it helps on camera subjects look better. You can even use a household lamp in a pinch, and try bouncing light off poster board to better light a face.
Making web video [http://www.easywebvideo1.com] can be a tough task if approached in a disorganized way. Properly lining up the elements of your shoot will help in the process of making web video.
Discover the FREE Secrets of making web video in: How to Make Easy Web Video TV Commercials With 125 Actual Scripts & More! Download it Now at No-Cost: [http://tvscreen.com/secure2/Make-Easy-Web-Video-v1.pdf]
About The Author:
Rob has been a producer, cinematographer, and director since 1987. His media facility produces diverse television and media projects, from feature films to national ad campaigns, production for national TV networks, TV shows and more. His web company, tvscreen.com, creates & markets select web & video ventures.
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