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Music Video Production Companies

Music video production companies are production companies that produce music videos. A music video is a video clip or a short film that gives a visual presentation of a song. Though music videos made specifically for television first appeared in the 1950s, the strong association between music and the video presentation of it started in the 1980s, with the launch of cable channels like MTV.

Apart from producing the video for music, music video production companies specialize in the writing of treatments for music videos, coverage of live shows, video editing, and developing video for the Internet. Music video production is a labor-intensive industry. As for any project, production of music videos begins with proper planning and design. Since there are many types of music videos, a decision has to be made regarding the type that suits the particular project. Based on the type of music video being developed, music video production companies decide on the film and video equipment that are needed for shooting the video.

The music video production association (MVPA) is the umbrella organization that brings together companies that are in the business of music video production. Together with providing a platform to share ideas and to educate its members on the latest happenings in the music video industry, MVPA tries to ensure that the member companies adhere to the highest professional production standards. The MVPA also facilitates discussion of matters of mutual concern among production companies, crews, suppliers, record companies, and any other party related to the music video industry. The MVPA Annual Awards are presented as a form of recognition to the technical and creative artists in the music video production industry.

Since 2000, the music video industry has been experiencing sinking levels of activity. With record labels experiencing declining profits, their investments into making music videos have also taken a hit. While a $500,000 music video for a band of average recognition was the norm earlier, currently such videos are budgeted at $200,000. This has adversely affected the music video production industry and the companies operating in this industry. Free online swapping of music and lax enforcement of intellectual property rights in developing countries have lately dulled the revenues for this industry.

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Music Videos

Music videos are defined as short videos or films that are accompanied by a complete musical piece, generally by a song. A music video (MV) these days is used primarily for marketing purposes. It usually promotes music recordings - the more effective the music video, the higher the sales of these music recordings. The origins of this specific media dates way back but they got highly recognized in the 1980s. MVs got the attention of people when the format of MTVs was based around these music short films. The actual term "music video" became widely used early in the 1980s. Prior to that, such short films were called promotional clips or promotional films.

There are so many ways in which music videos can be made. A wide range of film making styles can be employed to do a music video. Some of these film making techniques that are successfully used over the years to produce MVs are live action filming, documentaries, and animation. Even approaches that are not narrative in form are used. One example of this situation is the use of abstract film. Other MVs do not only go for one film making style but try to blend numerous styles together. A common blending that has been used for music video is the live action and animation mix.

The internet is one of the places where music videos are so prolific. In fact, there are already a lot of known situations where a music video becomes viral, spreading all over the world so fast! Not only that, there are also plenty of huge websites built solely for music videos. These websites contain pages and pages of these short musical clips. The short music films available can be those mainstream ones, those of great artists and of great hit songs. Other music films out there are those made by individuals just wanting to share what they can do.

The spread of music videos in the Internet was said to have been started by IRC-based group members. These people recorded the video as they were shown on TV and then converted the recordings to digital files. They then exchange these .mpg files with each other through the IRC channels. The time when broadband internet connection became easily available to almost everyone really expanded the list of things people can do with music videos. Now, music video streaming and downloading are fairly common place.

There are basically two kinds of music videos - official ones and non-official ones. The official ones are those with official labels, copyrights, resale rights, etc. These are those made by recording artists and are part of their records. The non-official music videos are made by fans. These are usually put together by using different photos or video clips and music from different sources. The first known creator of fan video was Kandy Fong. Kandy Fong created the "songvid" in 1975 using Start Trek still images and a song. These days, fan-made music videos have come a long, long way especially with the advent of affordable video-editing software and easier distribution over the Internet.

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Most Popular Music Videos of All Time

With music videos being as popular as ever, choosing the top videos of all time is an ongoing chore since new videos are being produced daily. Some music videos that you think should have made the top five won't be there and not because they were not good or even creative, but simply because they did not hold that uniqueness needed to be one of the top five. So with this in mind, please go through our choices and see if you agree with who we picked.

Number 5: "Just" - Radiohead

Director: Jamie Thraves in 1995

The mystery of what the guy says at the very end of the video is right up there with the Cadbury secret! Even after 14 years, we are still unsure and the director and band remain hush- hush about what is said. None of the group wants to reveal what has happened to the video's hero that makes him disconnect himself from the world around him and sit on the pavement. Perhaps they are not sure what is said themselves and after all this time are in the great debate about the final words.

Number 4: "Take On Me" - A-Ha

Director: Steve Barron in 1985

This band had limited success but this hit was one of the first examples of how MTV was a powerful enough force to take a video clip that started at nothing and took it to number one. The video actually depicts a story and is one of the first following that format. The concept used was unique and clever for its time.

Number 3: "Atmosphere" - Joy Divison

Director: Anton Corbjin in 1988

A bit on the bizarre side, children and/or midgets dressed in Druid costume conduct a funeral on a beach. At first it seems like a tribute done in poor taste to a late singer and drifter, but the melodies and macabre rhythms mesmerize those viewing this video. After watching further, the visuals make more sense. The black and white cinematography and still shots make it seem like Division is a fading memory. The video reaches those who have ever lost a loved one and that moment they go outside to see the world still bright and functioning, unaffected by their loss. The video is one you will not soon forget.

Number 2: "Hurt" - Johnny Cash

Director: Mark Romanek in 2003

No one can dispute Cash's reputation and accomplishments as well as his contributions to American music and its history. In his video Cash portrays a number of "faces" to signify his various stages in life over the years; the husband, the father, the rebel, the man in black, even the lonely old man. It is probably the most appropriate way to celebrate his career and commemorate it all at the same time.

Number 1: "Rabbit in Your Headlights" - U.N.K.L.E. featuring Thom Yorke

Director: Jonathan Glazer in 1998

At first appearance, the video may seem to be a bit of a laugh to one who is not paying attention. A decrepit old vagrant is trying to make his way through traffic and getting creamed by vehicles, only to get back up and go at it again. Once you get past that and really sit down to watch it, the video takes on a different tone and gives a message. This video is cryptic, emotionally powerful, and difficult for a person to watch without being emotionally moved.

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The Throbbing, Pulsating World Of The VJs And RJs: Amalgamating Music And Technology!

"If music be the food for love, play on..."

Remember the bard's fabulous line in his romantic comedy, "Twelfth Night", that celebrates the romantic passion of humans through the magical device of melodies? Yes, ages have passed by since, and our ardent fervor for music is miraculously magnifying with the passing of every single day. The advent of the electronic media (radio and television) has further accelerated our quest for listening to melodies with providing greater exposure to our favorite singers and their albums. Ages ago, one would have to be a privileged member of Akbar's "sabha" to listen to the soulful chanting of Miyan Tansen. However, years and ages passed after that and the 60's and 70's audience today fondly remember their pristine days of "Binaca Geetmala", where the lively and spirited Ameen Sayani popularized the concept of live music broadcasting, and brought the timeless Indian classics to our drawing rooms.

Today, with an abundance of entertainment programs on television, one cannot help noticing young boys or girls anchoring different music shows. In Channel V or MTV, which airs music shows on the TV throughout the day, almost every hour the anchor changes and a fresh face comes up. Sometimes these programs are telecast live, in which the anchor has to interact with the live audience. These professionals are referred to as Video Jockeys, responsible for anchoring the music shows and also for maintaining the interests of viewers in that particular program. In radio broadcast, these professionals with pleasant and lively voice are called radio jockeys. In India, mainly the young generation is largely dependent upon the television or radio for viewing or listening to their favorite music. With a host of international music shows on Channel V and MTV, an ardent lover of Jazz or pop can get access to music from around the world. It is a mutually gratifying world for both the VJs and RJs who are making their livelihood by anchoring and organizing live music shows on the television and radio as well as for the viewers/audience who are mostly of younger age group and make specific

request for a particular song or a set of songs and music.

While today viewers/audience of these live music shows have noticed that whether it is classical, western, jazz, rock or pop albums that they play, they have a quintessential

knowledge of beats and different forms of music. However, many of the viewers/audience would also be curious to know how they handle various hardware equipment or work on different specialized software while playing their favorite numbers live.

While the critical components of radio broadcasting operations include an audio mixer, scheduler and playback system, these days the tech-savvy Radio Jockeys mostly use powerful digital music players for FM Radio programs. With such equipment, they ensure gapless, continuous playing with intelligent mix point detection where music mixes and fades at the right point at the right time. With a host of high-end digital equipment, music is fully controlled, using the best Audio tools ever. Radio disc jockeys play music, chat, deliver news, weather, or sports, or hold conversations with celebrities or call-in listeners. Like Club DJ's, they mix music, sound effects, and special effects and occasionally provide time-filling chatter between songs in technically equipped radio stations. Being extremely organized and synchronized is critical to the radio station, where songs fill a certain span of time and commercials are also aired during specific blocks. In most radio stations, computer software programs are used to schedule the music for each radio program or play listener requests. When DJs are "off air," they might record commercials for later broadcast, preview new music and prepare material for later shows.

On the other hand, the advent of digital satellite and cable has brought greater diversity with Television channels such as MTV and Channel V, which focus on playing music videos and other music-related programming. With the explosion of MTV and MuchMusic in the 1980s and 1990s, music videos became a new art form, a new way for an artist or group to express their songs visually. After it's advent in 1981, MTV started nonstop broadcasting of music-video clips intended to boost sales on the music charts. With the coming of digital video editing, the VJs of these channels have used visual manipulations and effects in music- video clips.

These days, many VJ's even edit their material live on a computer, which could change and recompose the material in many ways. Some use found footage and other film material to tell their story, while others produce their own footage.

Today, after the advent of the Internet, live streaming music via the Internet radio stations have opened up new vistas of enjoying the melodies from all over the world. With a host of options ranging from shareware and freeware (designed to record streaming audio from online Radio stations) to webcasts and other Internet audio sources, the convergence of the Radio and Internet definitely mark the beginning of tremendous opportunities for the music aficionados.

Lopa Bhattacharya is a content writer/developer working on websites for overseas/Indian clientele. Has worked for various corporate website projects, CD-Rom presentations, brochures, flyers and other communication materials on varied themes ranging from travel, hotel industry, photography, web design and software development to US-based clubs and network communities. Was previously an editorial associate for a news, culture and entertainment portal based on the life and times of Kolkata.

Metal Music Videos Are Usually A Blast From The Past

Even though the primary attributes are highly relevant to the style overall, a number of subgenres exist that concentrate on distinct areas of the heavy metal style.

As a young teenager, my favorite type of music has been heavy metal, and I used to enjoy it when MTV would show heavy metal video clips, as it felt like it was so unusual for that to happen.

More often than not, I would need to go through hours of pop or R&B music videos well before they will show something even remotely heavy, and as soon as it was over, it was back to waiting once again. I do think that all really started to change with one of the best known metal video clips in history, Metallica's One.

In it, a hospital patient has been terribly wounded fighting in a war, but his mind is still functioning as it usually has, and he is basically stuck inside a useless human body. The song is actually based on a novel by Dalton Trumbo known as Johnny Got His Gun, and it is extremely effective.

I believe the video itself actually exhibited what could be done with metal videos as well as opened the doorway for others. It seemed that soon after its launching, MTV progressively started showing a lot more and more such music videos.

One that always stands out in my opinion was the video for Paradise City by Guns N' Roses. I guess the reason for that could be the simpleness of the idea, and the white-colored jacket and pants that Axl Rose is wearing. The video pans around a vacant arena and shows all of the heavy metal band members standing around and cutting up, after which the music starts and the stadium is packed.

Then it gets into the heavier portion of the song when the band starts ripping those hard chords as well as Axl starts head banging, and even though it was probably twenty years ago that I watched the video, I still think about it every now and then.

One of the other heavy metal music videos I liked was Anti-Social from Anthrax, mainly because I liked the song, and I felt like they didn't try to do to a lot in the video, which for me would have taken away from the entire feel of the song. It would have been harder to concentrate on the track if they attempted to make the music video too flashy.

When the MTV program Headbangers Ball was first introduced, I became absolutely delighted, since it was a show devoted entirely to metal videos which I will practically watch one after another. The only problem there was which the show was on late in the evening when it first came out, and my mom and dad would not always allow me stay up and watch it.

Nowadays, I will usually find myself searching for heavy metal music videos online to kind of take me back to a time period when life was a lot less complicated. It's really a blast from the past that sometimes you simply need.

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Undertaking to Download Free Music and MTV Videos

Music Videos' Impact on People's Lives

The change from the old style of sound track to music video brought new reality and strong impact to the lives and behavioral procedures of people worldwide. As powerful marketing device to promote the sale of music recordings, a music video is a short clip of image that serves to ad an illustration to a piece of music or song.

Because of its power to easily attract people, many web based companies host a large number of videos of music files that can be watched for free by users, as an active and important tool of their marketing strategies. Such is the case of YouTube, the largest video provider, Yahoo!, AOL and Musivideos and Metacafe Sites where you can enjoy well animated lyrics of the popular and latest music releases covering the famous artists, their hits and popular album reviews.

Most of music and videos entertainment from YouTube are presented in a full version. in some case they are illustrated with dance music videos. A YouTube music video can be watched on the screen of your computer only because the server does not yet offer any music videos download option. Even so, you will find on YouTube music and watch music and videos of all type online, including hip-hop, pop, R&B, Latin, reggae ton rap, Hindi songs, country music, Christian, soul, MTV, rock, punk, gospel and concert music videos.

MTV is considered as the pioneer of music with video and this designation become popular since 1980s after MTV launched a VH1. In China for example, music accompanied with images were just known as MTVs because that network that brought this style to popularity in all Chinese territories.

Animation, filming, documentaries and even live action, such as sensual dance, are just some of film making styles used by experts to produce exciting singing videos, but some music videos are just made of different styles i.e. do not interpret images from the song's lyrics, making it less literal than expected. So, more than the simple sound, the music and song enriched with images have a strong power over the mood of thinking and acting of the new generations.

Lwena is the webmaster with MBA in ebusiness and has been writing articles and website contents since 2003. Ebooks Online
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Watch Old Music Videos

Watch old music videos that you may have missed in the past. Back then there was a problem because music videos can only be shown channels like MTV so sometimes it gets frustrating having to put up with other videos that you might not like to watch. You can try requesting by emailing your favorite video jockey but there are so many people making requests that it is so hard to get in line in the first place.

But now music fans can watch old music videos of their favorite artists again and again through the internet with the help of online video streaming. For example, if you want to watch the music video of Mariah Carey's latest single Touch My Body, you can do so with a series of points and clicks. Or if you do not have a specific music video to watch you can just name a specific artist or genre and search results will give you a wide range of choices for you to pick from.

This method is definitely more convenient when compared to waiting in front of your television all day for that one video that you want to watch.

Another perk that you can get out of online video streaming is that you can those really old clips of those artists that your mom and dad used to enjoy back when they were still kids. With a little creativity, this can actually be a great pastime, and is definitely worth trying. Who knows? You might just like it.

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The History of Music Videos - From Elvis to YouTube

Music videos have been around for quite some time, and they have evolved in many ways since their earliest inceptions. Changes and advancements in technology, as well as in the ways that we access our entertainment and music, have forced music videos to change in even more ways. Here is a brief history of music videos, along with a look toward the future and what we may be able to expect.
The first music videos weren't the short little clips that we now know, capturing one song. Instead, they were entire promotional films. Images of The Beatles and all of their feature length movies, as well as the dozens of movies that Elvis Presley appeared in, all come to mind. These movies had many songs in them, and had plots and acting as well.
There was no platform for short music clips anywhere, however there was an outlet for movies and so this was the channel that was used. Then live performances on shows such as the Ed Sullivan show became popularized. While there was no production to these, because these were clips with only one song performed they were much more similar to the music videos of today than the promotional films were.
Then along came MTV, and the true evolution of the music video began. Now musicians and record companies had a platform where they could showcase their latest efforts, in any artistic form that they wanted. Videos of this era quickly became extremely extravagant, with millions of dollars poured into production and planning.
Think about a video such as Thriller by Michael Jackson. The video was extremely well produced and directed, and it was amazingly intricate and artful. It's one of the most recognizable music videos of all time, perhaps the single most, and it shows the level of effort and spending that was popular at the time.
The peak may have come in 1995 when Mark Romanek directed "Scream" for Michael and Janet Jackson, the most expensive music video ever produced, weighing in at $7,000,000. Madonna holds the next three spots for budget busting videos with price tags ranging from $5,000,000 to $6,100,000.
Romanek along with other video directors such as David Fincher, launched successful carreers directing feature films as a direct result of their video work. Michel Gondry is another great example. His work with such bands as The White Stripes, Bjork, and Foo Fighters helped him to establish Partisan Pictures which produced the such films as Eternal Sunshine of the Spotless Mind and Be Kind, Rewind.
However, as the music video industry became saturated around the end of the 1990's, the spending on music videos decreased. This also coincides with the drop off in record sales as time has gone on. The drop off is a result of many factors, including new ways to enjoy and access music such as MP3 players and iPods, along with free online radio stations and of course illegal music downloads.
With less revenue and potential, there was less reason for record companies to be so extravagant with their budgets. That's not to say that all of the spending and all of the creativity are gone. There are of course still plenty of high quality music videos, and big budget ones as well. However, by and large the focus has shifted a bit. Not to mention the fact that MTV no longer shows videos like they once did.
So many people today watch their television and movies online through sites like YouTube and Hulu that the way entertainment is presented to us is changing by extreme degrees. In the future, as the medium evolves to keep up with the times, it would not be surprising to see the medium completely divorced from television as we know it.
Instead they will be distributed on YouTube and through Facebook, MySpace and other online platforms. Artists may even be able to put up interactive music videos and albums on their websites, where users can choose what they want to see and how they want to see it. It's just one of the exciting possibilities for music videos of the future.

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What is the History Behind Music Videos?

Many musical artists made their careers a success by using music videos. As an important part of the music industry, music videos not only showcase an artist's singing talent, but also how they perform. The history of music videos shows how the use of the videos transformed the music industry.
Premiering in 1974, the Australian TV show 'Countdown' played an important role in the development of the music video industry. Music video clips were used as a method of promoting acts that were to appear on the show. As the popularity of the video clips grew, the music industry began to realize the marketing potential of these music clips. One of the most notable video clips features was the AC/DC hit, "It's A Long Way to the Top." During the 1980s, 'Countdown' aired in 22 countries.
In 1980, the New Zealand group Split Enz became one of the first bands to create an entire set of music promo clips and market them on video cassette for each song on their album, 'True Colors.'
Predating MTV by almost three years, 'Video Concert Hall,' was the first nationwide video music program on American television. Premiering in June 1981, one of the first US programs to play music videos was the USA Cable Network program 'Night Flight.' Night Flight predated MTV's launch by just a few months.
In 1981, the U.S. video channel MTV was launched and it began the age of 24-hour music television. They launched the channel with the video, "Video Killed the Radio Star." Throughout the 1980s, MTV expanded to become an important tool used in music marketing. Singers like Madonna not only used music videos to promote their albums, but to create their images. In 1983, the almost 14-minute-long video for Michael Jackson's song "Thriller," was released. It became the world's most successful and influential video in music video history.
In 1985, MTV launched the channel VH1 which featured softer music for an older audience than the typical young MTV audience. In 1987, MTV Europe was launched and in 1991, MTV Asia was introduced.
In 1988, the MTV show, Yo! MTV Raps was launched. The show helped to bring hip hop music to a nation wide audience. Two of the videos that are most famous for being two of the three most expensive music videos of all time are Michael and Janet Jackson's "Scream," which cost $7 million to produce, and Madonna's "Bedtime Story," which cost $5 million. "Scream" is still the most expensively video ever made.
During the 1990s, MTV launched channels around the world that included: MTV Latin America in 1993, MTV India in 1996, and MTV Mandarin in 1997. In 1996, MTV2, originally called "M2" was launched as an alternative and older music video channel.
By the mid-2000s, MTV and many of its other channels had stopped showing a large number of music videos and began showing reality television shows.
Music Videos have played an important role in the success of many artists and the music industry.

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How to Make a Music Video - Some Tips For the Beginner

Music videos are the pinnacle of a way to be seen in the music industry. Whether it was on MTV when they actually played music or on YouTube.com nowadays, they've been a portal to fame and glory. Even if a song doesn't catch the listener's attention, a music video can still persuade them to like a band. Making a music video is an opportunity to get a large set of fans, but the question on every starting band's mind is, "What makes a good music video?" The answer of how to do it is so simple that it's complicated.

If you've ever watched at a music video (who honestly hasn't?), it always keeps a theme. It might be humor; maybe it's a creepy feeling. It could be a theme more specific like breaking up. I'd say a good 90% of videos follow a theme, though some videos are just random clips of them playing or doing random acts. The videos most remembered are the ones that have a purpose. This being said, step one to your music video is creating a plotline of sort. A simple thing would be to draw 9 boxes on a piece of paper, then just draw the scenes that come to your mind in the boxes. If it makes sense, it's time to move to step two.

This isn't so much of a step, as a requirement. If you're seriously thinking of having a successful music video, put a little bit of money into the camera. No one wants to watch the music video you recorded on your phone. My way to prove that point is by asking you, the reader, have you ever enjoyed watching a video your friend begged you to see on their phone? In case you didn't know, the correct answer is no.

Alright, you have your plotline, you have your music, and you're completely ready to make a music video. When you start making it a huge give away to a bad video is bad placement. If you have someone playing an amazing guitar solo with a simple drum beat, and a simple bass riff, you don't want to be recording the drummer. You have to make the guitarist in the middle of your shot with the drummer and/or the bassist behind him. The same thing goes if you have a slow romance scene. You're not going to be play heavy metal to a married couple cuddling. You'd have to match it with maybe a slower riff or a mellow sounding lick. If you don't, your music video will be closer to the whole random clip idea, which is frowned upon.

Once you have it recorded, make sure you spend time editing it. You don't want your voice to be even a half second off of the video. There are plenty of good programs out there for editing video. A lot of them are under $100. You're going to get out of the video, whatever you put into it. If you put money, effort, and time, then you will be able to harvest the sweet reward. Everything here reminds you of simple things. Yet that's the almighty secret of how to make a good music video.

About the Author

Dustin Moore has been heavily into music for the past four years, learning how to play 4 instruments very well. Everyone knows making a music video is one way to be found out in the music industry, but there are plenty of others as well. At my website [http://altojobs.com], I try to explain some other techniques and options for making money by doing what you love.

Katy Perry - E.T. ft. Kanye West

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Music video by Katy Perry feat. Kanye West performing E.T.
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